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How The Copywriter Helps The Entrepreneur

One of my favourite assignments as a copywriter is to help entrepreneurs create the text to promote their new business, product or service. In my five years as a professional copywriter, I’ve helped clients as diverse as electricians, sales trainers, marketing companies, gourmet food shops, property developers, digital agencies, IT consultants and driving instructors to express what they offer in writing – usually at the early stage of building or planning the enterprise. The power of copywriting in that situation simply cannot be overestimated. There really is something almost magical about putting words on the page. It makes ideas real, generates commitment and focuses energy. Just by committing thoughts to paper, we can shape our futures. It’s easy to see how this benefits the entrepreneur as they plan or develop a business. Although most entrepreneurs generally feel positive and confident about their ideas, they sometimes find it hard to do them full justice on the page. Working from a different perspective – the outsider’s perspective – the copywriter can make sure that their client’s marketing pitches the offering to the right audience, with the right tone and the right emphasis.Sometimes, the appropriate ‘level’ for the message may be far ‘above’ the one expected or imagined by the entrepreneur. Sometimes, when they see what I’ve written, my clients respond ‘I could never have written that,’ or ‘I don’t recognise myself’. This type of feedback confirms that the entrepreneur may simply be too close to his or her product or business (whether emotionally or intellectually) to communicate its selling points effectively. If the business is a one-person startup enterprise, it’s easy to see why. Talking an idea through with a good copywriter (one who asks the client lots of questions) is a great way to road-test a new idea. ‘If we translated this concept into marketing messages,’ the entrepreneur is asking, ‘Would it fly? Would the proposition be consistent, compelling and capable of converting interest into sales?’ Here, the discipline of copywriting can act as a useful reality check. The dark side of confidence is over-confidence, and entrepreneurs are prone to many delusions and self-deceptions. But the copywriter cannot spin straw into gold; to make convincing copy, they can’t work with unclear, inconsistent or self-contradictory ideas. As part of the briefing process, the copywriter can help the entrepreneur to iron out all these tangles in their thinking – provided the copywriter is prepared to put some tough questions to the person who pays their bill.

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How to Become an Online Entrepreneur like Jason Bronson

The internet has made it easier for anyone with the characteristics of an entrepreneur to fire their bosses, work less, have more time, and make money online. If that sounds like something that interests you, here’s how to get into a home based internet business that’s right for you.

First, You Must Believe

Few people become a success by accident. You can’t assume the role of an entrepreneur unless you think like an entrepreneur. And one thing a successful entrepreneur never thinks about is failure.

Jeff Bezos of Amazon.com has a net worth of over 4.85 billion dollars. Pierre Omidyar, the founder of eBay, has over 7 billion dollars in the bank. And while you may not end up earning what these online business entrepreneurs earn, there is absolutely no reason why you can’t take one of the top online business ideas and turn it into a very healthy income.

Here are 5 basic steps to launching a business opportunity that will make money on the internet online:

1.Find something in demand and sell it. Even in the worst of times people still spend money. The only difference is, they are more choosey about what they spend it on. If you can offer a product that people need, no matter what the economy is like, you’re on to a winning formula.

2.Make sure you team up with a business that is not MLM. You need to focus your energies on keeping yourself motivated and productive. It just wastes your time when you have to babysit downline members who aren’t as motivated as you are.

3.Look for a unique online business opportunity that isn’t over-represented. It takes a lot of time, energy and money to compete against established competitors who already own a huge share of the online home business internet market. Find a good niche and serve it well.

4.Work less; work smart. Find an online internet home based business that offers you the ability to automatically prospect for customers and that gives you the tools to make sales online without having to interact with your customers directly.

5.Finally, make sure you choose real business opportunities online that do not exploit the opportunity seeker. There are plenty of scams out there. Do your due diligence and choose a company you can trust.

Ready to change your life?

There’s money to be made owning a home based internet business. Choose yours and get started!

Famous Scottish Entrepreneurs

Invention and entrepreneurship are concepts that are synonymous with Scotland. Scotland has a long standing tradition of producing world renowned inventors and entrepreneurs. The invention of the steam engine, television and penicillin can all be attributed to Scottish inventors and in this article I would like to highlight some of the most famous Scottish entrepreneurs of recent years.

Arnold Clark

Sir Arnold Clark grew up in Glasgow and joined the RAF in 1944, aged 17. He rose quickly through the ranks eventually becoming a Corporal and a Motor Mechanics Instructor. Upon leaving the RAF, Clark began buying and selling cars, and opened his first showroom in 1954 in Glasgows Park Road. Arnold Clark Automobiles is now the largest car dealership in Scotland, with over 145 car dealerships throughout the UK.

Michelle Mone

Michelle Mone OBE is the co-owner of MJM International and creator of Ultimo. She grew up in Glasgow and began her corporate career with Labatt Brewers. She rose quickly through the company and was running the Sales and Marketing department by the time she was 20. In 1996, came up with the idea to create Ultimo after wearing an uncomfortable bra to a dinner dance. Today Ultimo is one of the UKs leading designer lingerie brands.

Sir David Murray

Sir David Murray was born in Ayr in 1954 and educated at Ayr Academy, Fettes College and Broughton high School. By the age of 23 Murray had set up the metal company, Murray International Metals Limited. The Murray Group has expanded to include a wide range of industries including property, call centres, venture capital and mining.

Sir Brian Souter

Sir Brian Souter is another famous Scottish entrepreneur. Sir Brian Souter started his working life as student bus conductor while studying at University. Upon finishing University, Sir Brian Souter began working with Arthur Andersen, a leading chartered accountancy firm. In 1980, using his fathers redundancy money, Sir Brian Souter established Stagecoach Group with his sister. Thirty years later Stagecoach is one the largest transport companies in the world with 13,000 buses, coaches, trains and trams, employing over 30,000 employees worldwide. Sir Brian Souter also founded Souter Investments and the Souter Charitable Trust.

Entrepreneur Marketing Tips For Creating A Sales Pitch

Business marketing is a very important part of any business that wants to stir the attention of the right customers who would someday utilize the products or services of a company. A proper sales pitch is the core of any marketing portfolio because it brings in new customers and makes the old ones stay. One of the many purposes of business marketing is to make the customers feel that they have spent their money on a good investment, namely, your product.

The first thing that an entrepreneur should do when marketing his business is to create a meaningful company statement that can make an impact on its potential clients. Your company statement should target your potential customers’ situations so they’ll find it easy to relate to your company. This will also instill confidence in them since they now feel that they can trust your company and its products.

Customers are becoming very wise because of the number of competitions in the market to choose from. Creating a quality sales pitch will lend class, integrity and value to your products. So it is important that your pitch is the exact duplicate of what your company stands for and who is it functioning for. A weak sales pitch will not capture any attention and will only be a waste of money and effort.

The key to successfully market your business is to know how to highlight the advantages that your customers can benefit from your company. You need to place your customers in every angle of your sales pitch so they would feel they’re given importance. Not only should the sales pitch provide the benefits of the product but it should also describe how it can solve specific problems of the customers. To make an effective sales pitch, make it more about your customers and less about the product.

Business Entrepreneur and the Web Hosting World

Web hosting providers are able to offer business entrepreneur a number of different things when it comes to their Website hosting. Sometimes, Website needs better hosting types for its videos, since a faster connection will allow faster downloads and more consistent flowing. When it comes to web host for streaming videos from Internet servers, there are several important things that user will need to keep in mind. First, an entrepreneur will want to choose a web hosting service provider that is reliable. This is important because no matter how fast the connection is, if it keeps cutting out an entrepreneur will not be able to upload or download what they want to accomplish.

It is also important that the entrepreneur knows disk space and bandwidth limitation when it comes to their Website hosting. Actually there is a limitation on the amount that can be downloaded. When it comes to a web host flowing video from Internet servers, it is very important that if the user notices anything slow of unnerving about the process that they talk to their web host if there is any type of problem.

If an entrepreneur is curious about what type of hosting is suitable for video Website, there are certain options available, and their advantages are almost limitless. For some people, that change shape will be the fact that there are news videos available. For others, it will be the highlights from sports games and races or fights. And still others will be curious about the ever expanding world of online gaming business on the Internet. Even many business entrepreneur building entertainment videos Website for more profit.

This can change from place to place and while controls can be put on the system in order to block certain sites, it will also be important that there are discussions that take place in order to determine what, if anything, will be blocked, this way if anyone ever cannot access something they know why.

Searching for reliable web host on the Internet is not very difficult. All an entrepreneur needs to do is access the search engine of any web browser. From here it is very easy to type in what they want to look for. This will be important if the user want to get reliable web host for the Website. The entrepreneurs do not need to think they will be overcharged by their web host, because this will not happen. If the bandwidth and disk space or other resources used in a right way entrepreneurs do need to pay any extra charges for its specific use, but if they are not then the entrepreneurs need to be aware of what they are getting into.

Setting goals To become That Successful Internet Entrepreneur

Starting out to become a successful entrepreneur is a exciting emotional time in a persons life. A decision has been made to break away from the normal way of thinking about work and money possessed by the majority. The majority meaning about ninety seven percent of the population.

Becoming a successful internet entrepreneur requires changing the way you were programmed to think. The decision has been made, backed by a commitment to become one of the -three percenters- that have chosen to take control of their financial future and live life on their own terms. There is no longer a boss making decisions about when, where, and how you will make a living. It will be all up to you either to succeed or fail.

The most important aspect of becoming a successful entrepreneur will be your ability to set a goal and do what ever it takes to reach that goal. Realize that you must not just show up for the game, you must play to win and to win you must set goals.

Almost everyone from business professionals to athletes have been coached on the need for setting goals and just how important it is, but many do not understand why they can not reach their set goals.

What does it Require to reach a Goal?

Why some succeed and most do not is that those that succeed have learned to attach a strong emotion to why their goal must be reached.

Whether we are money hungry entrepreneurs or some other noble profession there has to be a deep underlying emotion attached to a goal. Just saying I want to make more money in itself can not be a goal. The questions must be asked, why do I want to make more money, how much money do I want to make and how will I feel when I receive this money? How will it make me fill emotionally, happy, jubilant, thankful, relieved? Concentrate on this emotion and how making more money will enforce this emotion.

Finally, a time frame must be put on this goal.

What exact date and time will this goal be met? A goal without a date and time set on it is merely becomes a wish and not reality.

To become a successful entrepreneur, one must learn the proper way to set goals both short term and long term.

Steve Kimball has been a business owner and entrepreneur for over 25 years. His main goal is to assist others in achieving the success they deserve online. He has teamed up with the elite marketers at carboncopypro and together they are striving to change the world one person at a time. For more information go to

Become a Successful Entrepreneur in Your Own Home Wellness Business

The possibility of thriving in a business enterprise seems like a distant dream to many people. This happens because most people are not knowledgeable about entrepreneur success and business. A home wellness business could be the answer.

Most men and women have been taught to be satisfied with working for someone else, which is quite different from being a business owner. Regardless, with simple change in your thinking, the transition from being an employee to entrepreneur can be freeing and even fun. To begin, you have to learn what it takes to be a healthy, happy entrepreneur.

4 Qualities of a Healthy, Happy Entrepreneur

1. Creative and Inventive: You probably haven’t thought of having your own business as a creative opportunity, but it is just that. Enterprising men and women enjoy discovering new opportunities and achieving awesome results.

2. Prosperity Thinking: Having a positive focus and realizing that miracles can happen are qualities of enterprising people that raise them to unimaginable levels of success. Knowing you are on the road to success provides impetus that affects your work ethic and all the people around you.

3. Appreciate Others: Entrepreneurs understand that they succeed because of the people around them, from coming together and helping each other. The joy that comes from interacting, sharing, and assisting others is among life’s greatest gifts.

4. Taking Action: Persistent action is one of the most important keys for succeeding in any enterprise. One key here is to act now. While most people wait for the perfect time to start, effective entrepreneurs recognize that the time is now.

And if you enjoy what you are doing, it’s fun to do what it takes to make it a success. Enterprising people enjoy being members of a dynamic team that’s determined to reach higher reaches of potential and accomplishment.

The idea of working together to achieve a common goal is a time-tested key to success in business and in life. Napoleon Hill taught about the power of the mastermind that’s activated when individuals come together to reach their goals. This approach is as relevant now as it ever was.

With the development of the internet and social media, growing numbers of people are recognizing the importance of cooperation. When you put together all four of these entrepreneur traits, magic happens. They form a sturdy foundation upon which to build your goal of having your own home wellness business.

Paul Zane Pilzner, who was the economist to two presidents, calls the combination of direct selling and the wellness industry the perfect storm of opportunity for our economy. And this rapidly growing industry is effective in any economy. This is also an industry where you can create a home business on your own schedule, with tremendous wealth potential.

Ways to Become A Successful Entrepreneur

Managing once business is not easy, you have to be creative and flexible to become success. Its about create ones life as it is about making a living. It takes time, courage and determination to become a successful entrepreneur. There are a lot of ways to become one of the successful entrepreneur, these ways are proven to some people who achieve their goal. Check if you possess one of them:

Discipline yourself. Adam smith once said, Do what you should do, when you should do it, whether you like it or not. Self discipline is the most important traits to success. You have to be strong in every step that you and this will lead you into some kind of satisfaction.

Have Faith. If you do it very easy, then youre not doing it right. If you do it hard, then you are doing right. Some entrepreneurs suffered failure and defeats, even bankruptcy, yet eagerly stand up to make it big in their fields. If you have faith, nothing can stop you. You must learn to pick yourself up to start all over again. You have to learn some experience that can teach you a lesson which wakes you up from a suffering.

Work Hard. As many success people do, they actually work harder and harder. No one achieves goal just by simply waiting for a chance and sitting in the chair thinking every single day. Working hard will be easy if you have a mission and vision in your life. Erase all temptations that could distract you determination to become success.

Focus on your strength. Each of us has strengths and weaknesses. To be more effective, you have to know your strength and concentrate on it. You will become more successful if you are able to connect your efforts to areas that you do best.

Eagerness to learn. You dont have to be a degree holder or a PhD graduate to succeed in your own business. In fact, there are a lot of entrepreneurs are degree holders. Some didnt finish college. These people reached their full potential achieved their financial and personal goals in business because they are willing to learn. To be successful, you must be willing to ask questions, this will help you to gain more knowledge to some experts. You must be interested to every detail, because that would serve as the new knowledge to reach and fulfill your goal. Willingness to learn is one of the most important in doing business.

Advantages And Disadvantages Of Becoming An Entrepreneur

Modern world is full of temptations and other entertainments that cost much. It became a tradition that children want to become businessmen or entrepreneurs. The dreams of becoming a spacemen do not bother children any more. The desire to have everything and to be able to afford different things make children think about more profitable occupations. Some students, when grow up, change their minds and think about something more realistic, the others still continue dreaming of becoming entrepreneurs. The article is going to represent some advantages and disadvantage connected to the profession. Use arguments to support your choice.

Advantages of becoming an entrepreneur

1.Those who decided to become entrepreneurs are sure to enjoy the whole process, from the very beginning of their business till the highest level of its development. The prediction of risks and their successful elimination is a real delight.

2.The entrepreneurs salary directly depends on his/her intentions. If one wants to get more this month, he/she should work harder.

3.The working schedule of entrepreneurs is flexible. They may easily take a day off in the middle of the week without the moral pressure of being fired. Still, the consequences of such action should be considered beforehand.

Disadvantages of becoming an entrepreneur

1.The entrepreneur does not have a regular salary. The income may be considerable this month, but it may be too low another one. It is impossible to calculate some unpredicted costs.

2.The flexible working schedule is also a disadvantage. The necessity to work till night may be rather stressing.

3.Entrepreneurs are personally charged with the consequences of their actions. One wrong step and the whole business may be ruined.

It is exciting to be an important person in business, to have personal company and run it. Still, there are some cases when this independence may cost too much.

Entrepreneur, Goal Setting!

Home based business, online business, MLM or if you are in direct sales, you have to be goal oriented to be successful. If you are new or experienced, without a goal the chances are you will be part of the 97% of entrepreneurs that will fail this year. Knowing how to set up your goals, how to break them down will play a major part of all entrepreneur success.

If you are new, you goal may be to quit your job or make enough money so your spouse can stay home. If you are experienced, you goal might be to win a major competition within your organization. Either way, the 1st step is to establish your main goal. The reason is we will work from the top to the bottom to establish a plan of action to achieve your goals.

For the sake of this article, we will use the new entrepreneur as an example. So lets you make $4,000 a month at your current job. To replace your income, you will need to make around $3,500 monthly with your online business. So write $3,500 at the top of a board or a blank piece of paper.

Next we need to figure out how many sales you need to make to create a $3,500 income. So lets say the average sale with your business is $100 and your commission for each sale is $50. So to make $3,500, you need make 70 sales each month which would equal $7,000 in sales and $3,500 in income. Write on your board 70 sales below your main goal.

After that we need to establish how many leads every month you will need to make 70 sales. You find out that your business model average is that you make a sale for every 10 leads (this is just an example) so you will need 700 leads to make $7,000 in sales. Write on your board 700 leads monthly below your monthly sales.

The last step is to breakdown the number of monthly leads into a daily number of leads. So if you need 700 leads every month, than you need 23.3 leads per day. Write 23.3 leads on your board below your monthly leads.

Work with the daily number, celebrate every time you achieve you daily goal with a small reward. If you meet your daily goal, you will meet your monthly goal and first thing you will know is that you will hand your letter of resignation to your boss with a big smile on your face. One last advice, keep your goals very visible to you at all time. Make sure you can see them every day and dont make too much fun of your boss when you quit.

To your success,Ghyslain